About face 3.0/0

"Especially since the Web revolution—when tossing common sense overboard
seemed to be the path to instant riches—I’ve heard many intelligent people who
really should know better say, “It is simply not possible to know what the user
wants!”While this assertion certainly absolves them of not, in fact, knowing what
the user wants, it is boldly, obviously, incredibly false. At my company, Cooper,
clients bring our designers into the complex worlds of finance, health care, pharmaceuticals,
human resources, programming tools, museums, consumer credit,
and any number of disparate fields. Our teams, none of whom have any training
in—or typically even any exposure to—the particular subject matter at hand, routinely
become sufficiently expert in only a few weeks to astonish our clients.We can
do this because our point of departure is relentlessly human-centered, rather than
technology-centered."

Human-centered has been a common notion now,and it is recognized as the core conception of interactive design.


"This book is about interaction design—the practice of designing interactive digital
products, environments, systems, and services. Like many design disciplines,
interaction design is concerned with form.However, first and foremost, interaction
design focuses on something that traditional design disciplines do not often

explore: the design of behavior.

Most design affects human behavior: Architecture is concerned with how people use
physical space, and graphic design often attempts to motivate or facilitate a
response. But now, with the ubiquity of silicon-enabled products—from computers
to cars and phones—we routinely create products that exhibit complex behavior."


User behavior is the main aspect that interaction design focuses on.The traditional design never face or deal with too much complex human behavior,but interactive design is based on it.The core concern of interaction design: how specifically to design the behavior of complex interactive systems.




Form,content,behavior,the relationship between the three basic components of design.


"In this book, we attempt to provide readers with effective and practical tools for
interaction design. These tools consist of principles, patterns, and processes. Design
principles encompass broad ideas about the practice of design, as well as rules and
hints about how to best use specific user interface and interaction design idioms.
Design patterns describe sets of interaction design idioms that are common ways to
address specific user requirements and design concerns. Design processes describe
how to go about understanding and defining user requirements, how to then translate
those requirements into the framework of a design, and finally how to best apply design principles and patterns to specific contexts."

The three tools of interactive design.Mark this.Main steps of interactive design:researching
the domain, understanding the users and their requirements, defining the framework of a solution, and filling in the design details